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FENWAY Center

FlySociety

2024

Transport

Art Direction, Brand Identity, Brand Strategy, Collaterals Design, Content Strategy, Frontend Development, UI Design, UX Design, Creative Direction.

FlySociety is a premium private jet charter service combining bespoke service with exceptional efficiency. With offices in Madrid, Lisbon, and Dubai, FlySociety offers a best-in-class and competitive flying experience that stands out in the industry.

The new symbol captures the essence of FlySociety—elevating private jet travel to new heights. It’s shaped by a rotated 'F’ that represents a plane taking off, the negative space suggests an additional, subtle 'F'.

The new visual identity is defined by its elegance and minimalism. The color palette of black, white, and shades of gray creates visual hierarchies that are both appealing and functional. The design system employs lines and dots to map out the journey of flights, encapsulating the essence of direct travel from point A to point B.

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Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

Copywriting

Clara Masip, Holly Meikle

The new symbol captures the essence of FlySociety—elevating private jet travel to new heights. It’s shaped by a rotated 'F’ that represents a plane taking off, the negative space suggests an additional, subtle 'F'.

The new visual identity is defined by its elegance and minimalism. The color palette of black, white, and shades of gray creates visual hierarchies that are both appealing and functional. The design system employs lines and dots to map out the journey of flights, encapsulating the essence of direct travel from point A to point B.

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

Copywriting

Clara Masip, Holly Meikle