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FENWAY Center

Fuente Real

2021

Hospitality

Branding, Creative Direction, Art Direction, Photography, Motion, UI/UX, Storytelling, Interior Design

We were approached to create the identity of a new boutique apartments complex located next to “El Capricho de Gaudí”.

The challenge not only consisted of creating a visual identity, but also memorable storytelling that managed to connect the visitor with the building’s history, making them travel back in time with today’s hospitality comfort.

The aim was to work as a synchronized team with Pardo Interior to create together a unique esthetically appealing concept for the visitor.

Fuente Real’s story begins with a fictional character named Amelia, a botany scholar, and lover who traveled with her husband to the New World advising him on the sugar cane trade.

In collaboration with Pardo Interior, we designed and built the visual universe using different colors, textures, finishes, motifs, and decorative elements.

In addition to the logotype, we created other graphic elements to reinforce the message and provide the client with additional design tools, as well as a plant-inspired monogram (FR), and a set of customs stamps inspired by the travels of Amelia.

The final project consisted of storytelling, visual identity as well as the hotel’s signage and wayfinding, creating a unique visual experience in Comillas, far away from any other hotel in the region. The project was a combination of different teams working together to make it all possible under the same objective: create a unique, unforgettable tourism project and experience in the region.

“We wanted to create something unique with Fuente Real Apartments: a mix of tradition and modernity to reflect both our culture and the tradition of our beautiful village Comillas. We are more than happy with the results. We not only found a great studio to work with, we also found a perfect partner to keep building new dreams.”

Carlos Mirapeix Bedia
General Manager at Fuente Real Inversiones

Awwwards - SOTD (Site of the Day)
Awwwards - Developer Award

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Contact us for enquiries or just to say hola!

hello@mubien.com

Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias

Production

Mubien

UI/UX & Web Development

Javier Ochoa & Ángel Pérez

Interior Design

Pardo Interior

Photography

Víctor Mubien, Daniel Iglesias, Sergio Cuevas

Fuente Real’s story begins with a fictional character named Amelia, a botany scholar, and lover who traveled with her husband to the New World advising him on the sugar cane trade.

In collaboration with Pardo Interior, we designed and built the visual universe using different colors, textures, finishes, motifs, and decorative elements.

In addition to the logotype, we created other graphic elements to reinforce the message and provide the client with additional design tools, as well as a plant-inspired monogram (FR), and a set of customs stamps inspired by the travels of Amelia.

“We wanted to create something unique with Fuente Real Apartments: a mix of tradition and modernity to reflect both our culture and the tradition of our beautiful village Comillas. We are more than happy with the results. We not only found a great studio to work with, we also found a perfect partner to keep building new dreams.”

Carlos Mirapeix Bedia
General Manager at Fuente Real Inversiones

Awwwards - SOTD (Site of the Day)
Awwwards - Developer Award

Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias

Production

Mubien

UI/UX & Web Development

Javier Ochoa & Ángel Pérez

Interior Design

Pardo Interior

Photography

Víctor Mubien, Daniel Iglesias, Sergio Cuevas