2022
Fashion & Beauty
IKUZAI is a luxury and exotic cosmetic brand that celebrates the positive attributes of CBD, bringing to life an organic full-spectrum product line of CBD cosmetics. The identity is inspired by the Scythian Culture, also known as Iskuzai, and the role they played in the spread of Cannabis throughout the ancient world.
Our approach leaned forward with raw colors, daring typefaces' combination, and luxurious materials and print finishes.
The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.
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Creative Direction
David Mubien
Art Direction and Label Design
Javier Ochoa, Daniel Iglesias
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
Web Development
Ángel Pérez
The site is characterized by a minimal look and feel, which plays with the white space to generate a clean and elegant layout that highlights the visual of the products and the lifestyle photography.
The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.
The site is characterized by a minimal look and feel, which plays with the white space to generate a clean and elegant layout that highlights the visual of the products and the lifestyle photography.
Creative Direction
David Mubien
Art Direction and Label Design
Javier Ochoa, Daniel Iglesias
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
Web Development
Ángel Pérez
