2022
Fashion & Beauty
IKUZAI is a luxury and exotic cosmetic brand that celebrates the positive attributes of CBD, bringing to life an organic full-spectrum product line of CBD cosmetics. The identity is inspired by the Scythian Culture, also known as Iskuzai, and the role they played in the spread of Cannabis throughout the ancient world.
Our approach leaned forward with raw colors, daring typefaces' combination, and luxurious materials and print finishes.
The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.
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Creative Direction
David Mubien
Art Direction and Label Design
Javier Ochoa, Daniel Iglesias
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.
Creative Direction
David Mubien
Art Direction and Label Design
Javier Ochoa, Daniel Iglesias
UI/UX
Javier Ochoa
Motion
Daniel Iglesias