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FENWAY Center

IKUZAI

2022

Fashion & Beauty

Brand strategy, Brand concept, Brand architecture, Verbal brand, Copywriting, Visual brand identity, Company naming, Product naming, Packaging design, Website, Go-to-market strategy, Collateral design, Art Direction, Photography Direction

IKUZAI is a luxury and exotic cosmetic brand that celebrates the positive attributes of CBD, bringing to life an organic full-spectrum product line of CBD cosmetics. The identity is inspired by the Scythian Culture, also known as Iskuzai, and the role they played in the spread of Cannabis throughout the ancient world.

Our approach leaned forward with raw colors, daring typefaces' combination, and luxurious materials and print finishes.

The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.

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Contact us for enquiries or just to say hola!

hello@mubien.com

Creative Direction

David Mubien

Art Direction and Label Design

Javier Ochoa, Daniel Iglesias

UI/UX

Javier Ochoa

Motion

Daniel Iglesias

The raw colors are inspired by the Siberian steppe, the place of origin of the Scythians. While the use of gold, only for the packaging, recalls the ornaments and decoration of Scythian art, as gold was one of the main materials.

Creative Direction

David Mubien

Art Direction and Label Design

Javier Ochoa, Daniel Iglesias

UI/UX

Javier Ochoa

Motion

Daniel Iglesias