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FENWAY Center

Lifemed

2024

Artificial Intelligence

Art Direction, Branding, Brand Identity, Brand Strategy, Collaterals Design, Creative Direction.

LifeMed is leader in creating and integrating AI technology into healthcare, transforming patient experiences and provider operations with extraordinary efficiency and security.

The visual identity reflects the narrative of reinventing the traditional healthcare cycle, with symbolic paths inspired by hospital wayfinding systems.

LifeMed functions like a transformative prism, using AI to reveal and address hidden intricacies within healthcare billing processes. Our visual identity system uses 3D shapes to symbolize transparency and precision, aligning with LifeMed’s mission to enhance healthcare delivery.

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Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

The visual identity reflects the narrative of reinventing the traditional healthcare cycle, with symbolic paths inspired by hospital wayfinding systems.

LifeMed functions like a transformative prism, using AI to reveal and address hidden intricacies within healthcare billing processes. Our visual identity system uses 3D shapes to symbolize transparency and precision, aligning with LifeMed’s mission to enhance healthcare delivery.

LifeMed functions like a transformative prism, using AI to reveal and address hidden intricacies within healthcare billing processes. Our visual identity system uses 3D shapes to symbolize transparency and precision, aligning with LifeMed’s mission to enhance healthcare delivery.

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso