2021
Software
Neara is an Australian start-up looking to scale into the USA and beyond with the aim to become the industry’s easiest software to adopt, implement and use.
The challenge was to create a brand with a global appeal that positioned the company as established and credible and at the same time communicated ease and simplicity. Neara was formerly known as Power Lines Pro, a company name built around the core product.
The new brand needed to serve as the umbrella company under which the different products and services would live.
We worked on the transition of Power Lines Pro to the umbrella company “Neara” developing the new brand positioning, architecture, and visual identity.
The new logotype connects all the concepts behind Neara’s brand articulation: unified/together/complete, across the globe, collaboration/teamwork, and software/path/tool.
The symbol served as a starting point to integrate the services and products under this umbrella. By using the negative space, it generates a dynamic way to create up to 256 product logotypes.
Neara is now a brand with a unique USP focused on “closer to” building a connection with its audiences, and a dynamic visual system that fits any communication format and generates brand recognition at a first look, locally and globally.
“We discovered the team during a global search for a strong agency to rebrand a complex B2B, SaaS client. From our first meeting it was clear that the team understood our challenges, saw the potential for the brand & came on board with complete ownership & passion for what we were trying to achieve.
The creativity & insight they brought helped deliver a world class brand that stands out in a crowded industry, but has also reinvigorated our team & business with a brand we can be proud of.”
Tenielle Stoltenkamp
Founder & Lead at There There Co.
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Creative Direction
David Mubien
Brand Consultant
Tenielle Stoltenkamp
Art Direction
Javier Ochoa, Daniel Iglesias, David Mubien
Design
Carlos Almagro, Patricia Orden
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
We worked on the transition of Power Lines Pro to the umbrella company “Neara” developing the new brand positioning, architecture, and visual identity.
The new logotype connects all the concepts behind Neara’s brand articulation: unified/together/complete, across the globe, collaboration/teamwork, and software/path/tool.
The symbol served as a starting point to integrate the services and products under this umbrella. By using the negative space, it generates a dynamic way to create up to 256 product logotypes.
Neara is now a brand with a unique USP focused on “closer to” building a connection with its audiences, and a dynamic visual system that fits any communication format and generates brand recognition at a first look, locally and globally.
“We discovered the team during a global search for a strong agency to rebrand a complex B2B, SaaS client. From our first meeting it was clear that the team understood our challenges, saw the potential for the brand & came on board with complete ownership & passion for what we were trying to achieve.
The creativity & insight they brought helped deliver a world class brand that stands out in a crowded industry, but has also reinvigorated our team & business with a brand we can be proud of.”
Tenielle Stoltenkamp
Founder & Lead at There There Co.
Creative Direction
David Mubien
Brand Consultant
Tenielle Stoltenkamp
Art Direction
Javier Ochoa, Daniel Iglesias, David Mubien
Design
Carlos Almagro, Patricia Orden
UI/UX
Javier Ochoa
Motion
Daniel Iglesias