By continuing to browse the site you agree to our Privacy policy.

OK

FENWAY Center

Pardo Family

2017

Retailer

Branding, Art Direction, UI/UX, Illustration, naming

Pardo Family is a group of specialized stores that have been ensuring the quality and exclusivity of their products and stores for decades.

They came to us in search of a solid brand strategy that would allow each store to highlight its specific identity while showcasing the values of the group and as a family based business.

We identified the sector of each store, adding its target audience to the name (Pardo Chica, Pardo Chico, Pardo Infantil, etc.)

To showcase the value of each group, we created a dynamic visual identity, playing with different patterns and colors for each season.

Thanks to the new brand strategy, The Pardo Family has grown its business and overall brand recognition, managing to open new stores.

Like what you see?
Contact us for enquiries or just to say hola!

hello@mubien.com

Creative Direction

David Mubien

Photography

Víctor Mubien

We identified the sector of each store, adding its target audience to the name (Pardo Chica, Pardo Chico, Pardo Infantil, etc.)

To showcase the value of each group, we created a dynamic visual identity, playing with different patterns and colors for each season.

Thanks to the new brand strategy, The Pardo Family has grown its business and overall brand recognition, managing to open new stores.

Creative Direction

David Mubien

Photography

Víctor Mubien