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FENWAY Center

Pesquera Diez

2024

Professional Services

Art Direction, Brand Identity, Brand Strategy, Collaterals Design, Content Strategy, Frontend Development, Backend Development, UI Design, UX Design, Creative Direction.

Pesquera Diez (P10) is an architecture studio based in Spain and Mexico that believes in the power of architecture to transform, inspire, and elevate. P10 is committed to innovation, sustainability, and the unique story of each client, weaving these elements into the fabric of their architectural designs.

The brand identity is grounded in two architectural concepts. The logotype features a superscript "P," a common element in architectural plans and drawings. Sections are cut representations in a vertical plane that define the structural aspects of a building. Like section drawings, the logotype is cut, establishing a direct link to the architectural field.

These concepts are applied to create a dynamic visual system, cutting photography, headlines, and numbers. The minimalist, clean layouts and architectural photography contrast with the powerful Yellow hue, enhancing the brand perception and recognition.

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Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

The brand identity is grounded in two architectural concepts. The logotype features a superscript "P," a common element in architectural plans and drawings. Sections are cut representations in a vertical plane that define the structural aspects of a building. Like section drawings, the logotype is cut, establishing a direct link to the architectural field.

These concepts are applied to create a dynamic visual system, cutting photography, headlines, and numbers. The minimalist, clean layouts and architectural photography contrast with the powerful Yellow hue, enhancing the brand perception and recognition.

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen