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FENWAY Center

Sayme

2017

R&D

Branding, Art Direction, Illustration, UI/UX, Wayfinding

Sayme is a leading provider of IoT technology solutions for Smart Cities, Industry 4.0, Logistics & Customer Service.

The founders approached Mubien early on in their journey seeking help on rebranding the company and creating a product brand system that let them manage current and future product brands.

Mubien helped define the brand’s story, develop a complete redesign of the brand taking into account some typographic details of the previous logo and a new branding system that sets the rules for the different product lines and solutions.

We completed the project with offices signage and wayfinding, product graphics, and photography, ending with website design and development.

Sayme has grown to become one of the leading players in the IoT market in the world and is now using the product brand system to develop new solutions.

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Creative Direction

David Mubien

Photography

Víctor Mubien

Mubien helped define the brand’s story, develop a complete redesign of the brand taking into account some typographic details of the previous logo and a new branding system that sets the rules for the different product lines and solutions.

We completed the project with offices signage and wayfinding, product graphics, and photography, ending with website design and development.

Sayme has grown to become one of the leading players in the IoT market in the world and is now using the product brand system to develop new solutions.

Creative Direction

David Mubien

Photography

Víctor Mubien