2023
Startup
SeidrLab, a pioneering data science and technology company, embarked on a transformational branding journey with our team to establish its unique identity and vision. Specializing in AI, machine learning, and bespoke software products, SeidrLab's ambition was to encapsulate their commitment to innovation, expertise, and forward-thinking approach.
Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that beautifully reflected SeidrLab's essence. The variable logo and the visual universe spin around the concept of the magic sparkles, connecting the identity with the brand messaging ‘’Technical solutions that feel like magic’’. The color palette, composed of deep purple-blue tone and the soft gradients, evokes trust and mysticism.
The result is a cohesive and captivating brand identity that captures SeidrLab's core philosophy: leveraging the power of data to predict and shape the future. Through this successful branding project, SeidrLab now stands confidently at the helm of their data-driven voyage to the future, prepared to chart new territories and lead transformative change for their clients.
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Brand Articulation
Tenielle Stoltenkamp
Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden
3D
Daniel Iglesias
Photography
Anthony Kan
Model
Elizaveta Filippova
Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that beautifully reflected SeidrLab's essence. The variable logo and the visual universe spin around the concept of the magic sparkles, connecting the identity with the brand messaging ‘’Technical solutions that feel like magic’’. The color palette, composed of deep purple-blue tone and the soft gradients, evokes trust and mysticism.
The result is a cohesive and captivating brand identity that captures SeidrLab's core philosophy: leveraging the power of data to predict and shape the future. Through this successful branding project, SeidrLab now stands confidently at the helm of their data-driven voyage to the future, prepared to chart new territories and lead transformative change for their clients.
Brand Articulation
Tenielle Stoltenkamp
Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden
3D
Daniel Iglesias
Photography
Anthony Kan
Model
Elizaveta Filippova