2019
R&D
The Spanton Board is a revolutionary medical technology device that dramatically improves the mobilization and transportation of injured patients, specially athletes wearing protective.
The challenge consisted on introducing and positioning this revolutionary device into the market.
Mubien and Workshop Built worked together to develop the branding and go-to-market strategy for Spanton Dynamics and The Spanton Board.
After years of development and testing, and a winning brand and go-to-market strategy, the Spanton Board has been introduced to various medical and athletic industries, including the NFL.
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Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias
Motion
Daniel Iglesias
UI/UX
Javier Ochoa
Photography
Víctor Mubien
Mubien and Workshop Built worked together to develop the branding and go-to-market strategy for Spanton Dynamics and The Spanton Board.
After years of development and testing, and a winning brand and go-to-market strategy, the Spanton Board has been introduced to various medical and athletic industries, including the NFL.
Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias
Motion
Daniel Iglesias
UI/UX
Javier Ochoa
Photography
Víctor Mubien