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FENWAY Center

TruMe

2023

Technology

Art Direction, Brand Identity, Brand Strategy, Collaterals Design, Content Strategy, Frontend Development, UI Design, UX Design, Creative Direction, Brand Identity, Brand Strategy, 3D, Tone of Voice, Verbal Brand.

TruMe is a Self-Sovereign Identity authentication solution that decentralizes data, prevents fraud, and simplifies digital access. Individuals can take control of their identity and no longer have to rely on centralized authorities to verify their identity and attributes. TruMe eliminates the need for passwords, providing users with an exceptional user experience.

We distilled TruMe's essence into a distinctive symbol, embodying the decentralization of data through separated blocks, simplified facial biometric recognition, and identity verification represented by the universal checkmark.

Our design system strategically utilizes these symbolic elements to construct a grid, leveraging blur to selectively reveal information, aligning with the core features of this innovative technology. The green-toned color palette not only signifies TruMe as a verification solution but also communicates a sense of safety and natural reliability.

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Contact us for enquiries or just to say hola!

hello@mubien.com

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

We distilled TruMe's essence into a distinctive symbol, embodying the decentralization of data through separated blocks, simplified facial biometric recognition, and identity verification represented by the universal checkmark.

Our design system strategically utilizes these symbolic elements to construct a grid, leveraging blur to selectively reveal information, aligning with the core features of this innovative technology. The green-toned color palette not only signifies TruMe as a verification solution but also communicates a sense of safety and natural reliability.

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen