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FENWAY Center

Vida Potencial

2024

Education

Art Direction, Rebranding, Brand Refresh, Brand Identity, Brand Strategy, Collaterals Design, Creative Direction.

Vida Potencial is a platform focused on integrative medicine, supplements, wellness, fitness, stress management, and nutrition.

The new rebranding honors its heritage while enhancing recognition. The logo combines a half-heart, symbolizing "Vida" (Life), with a semi-circle from the previous logo for "Potencial" (Potential), creating a subtle "VP" monogram in the negative space.

The color palette showcases sophisticated green tones, complemented by the previously used orange, now serving as an accent color. The visual identity emphasizes simplicity by leveraging clean outlines inspired by the symbol, minimalist layouts, and carefully selected photography to create appealing compositions.

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Contact us for inquiries or just to say hola!

hello@mubien.com

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso

The new rebranding honors its heritage while enhancing recognition. The logo combines a half-heart, symbolizing "Vida" (Life), with a semi-circle from the previous logo for "Potencial" (Potential), creating a subtle "VP" monogram in the negative space.

The color palette showcases sophisticated green tones, complemented by the previously used orange, now serving as an accent color. The visual identity emphasizes simplicity by leveraging clean outlines inspired by the symbol, minimalist layouts, and carefully selected photography to create appealing compositions.

Account Management

Víctor Mubien

Creative Direction

David Mubien

Art Direction

Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso

Motion Design

Daniel Iglesias

UX/UI

Javier Ochoa, Patricia Orden, Luana Laso