2024
Education
Vida Potencial is a platform focused on integrative medicine, supplements, wellness, fitness, stress management, and nutrition.
The new rebranding honors its heritage while enhancing recognition. The logo combines a half-heart, symbolizing "Vida" (Life), with a semi-circle from the previous logo for "Potencial" (Potential), creating a subtle "VP" monogram in the negative space.
The color palette showcases sophisticated green tones, complemented by the previously used orange, now serving as an accent color. The visual identity emphasizes simplicity by leveraging clean outlines inspired by the symbol, minimalist layouts, and carefully selected photography to create appealing compositions.
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Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden, Luana Laso
The new rebranding honors its heritage while enhancing recognition. The logo combines a half-heart, symbolizing "Vida" (Life), with a semi-circle from the previous logo for "Potencial" (Potential), creating a subtle "VP" monogram in the negative space.
The color palette showcases sophisticated green tones, complemented by the previously used orange, now serving as an accent color. The visual identity emphasizes simplicity by leveraging clean outlines inspired by the symbol, minimalist layouts, and carefully selected photography to create appealing compositions.
Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden, Luana Laso