2017
Hospitality
VORS is a dynamic restaurant & bar located in the bay of Santander that combines honest, natural ingredients with traditional Cantabrian cuisine.
We completely redesigned the brand, taking into account some typographic details of the previous logo, resulting in a new symbol, with a new concept of stamps and patterns.
The visual universe includes more than 406,000 high-res images from The MET (The Metropolitan Museum of Art).
VORS new brand personality was implemented through different touchpoints.
We handcrafted menu folders for the multiple spaces of the restaurant, resulting in different elements that changed depending on where customers sitting, creating a unique multi-experience restaurant that encourage customers to come back and try them all.
We also created an origami menu that customers could take home.
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Creative Direction
David Mubien
Photography
Víctor Mubien
We completely redesigned the brand, taking into account some typographic details of the previous logo, resulting in a new symbol, with a new concept of stamps and patterns.
The visual universe includes more than 406,000 high-res images from The MET (The Metropolitan Museum of Art).
VORS new brand personality was implemented through different touchpoints.
We handcrafted menu folders for the multiple spaces of the restaurant, resulting in different elements that changed depending on where customers sitting, creating a unique multi-experience restaurant that encourage customers to come back and try them all.
We also created an origami menu that customers could take home.
Creative Direction
David Mubien
Photography
Víctor Mubien